Tell us about…your endless summer

Snog was the first frozen yogurt brand to hit British shores.
The name is derived from ‘Snow & Yogurt’ and is the perfect solution for a young, urban, British brand. Having a memorable, quirky name gave the brand an incredibly important asset and informed the entire creative direction. Bright colours and a pop approach to typography complete the brand.
Selling a frozen product in winter could have proved difficult, making the stores a celebration of ‘endless summer’ proved to be the simple solution. ICO worked with the client and lighting designers Cinimod to create unique retail spaces that are inviting and unashamedly fun.
frog yogurt


2 responses to “Tell us about…your endless summer

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